Updated January 1, 2023
CleanArc Power, Inc. (collectively “CleanArc Power, Inc.,” “CleanArc Power,” “we,” “us” and “our) is a global energy solutions provider, specializing in clean energy technologies and sustainable power solutions for commercial, industrial and government customers and projects. Customers and website visitors (collectively “you” and “your”) can find out more information about CleanArc Power at https://cleanarcpower.com/.
We are committed to protecting your data and personal information as well as your right to privacy. When you visit https://cleanarcpower.com/ and use the website, you trust us with your data and personal information. This Privacy Policy details how we collect and process your data and personal information through our website and applies to all data and personal information collected through the website at https://cleanarcpower.com and/or any related event, marketing, sales and service processes (collectively “the website” and “the site”).
Please read this Privacy Policy in full tol help you make informed decisions about sharing your data and personal information with CleanArc Power. If there are any terms in this Privacy Policy that you do not agree with, please discontinue use of the website. If you have any questions or concerns about this Privacy Policy or our practices with regards to your data and personal information, please contact us at (800) 535-3758.
CleanArc Power reserves the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about changes by updating the “Updated” date of this Privacy Policy as well as through a banner on the homepage. Changes to this Privacy Policy are effective upon publishing them to https://cleanarc.com/privacy-policy/. By using https://cleanarcpower.com/, you waive the right to receive specific notice of each change and are encouraged to review this Privacy Policy regularly for updates. Continued use of the https://cleanarcpower.com/ deems that you have accepted this Privacy Policy.
You acknowledge that you have read this Privacy Policy and agree to all its terms and conditions. By using https://cleanarcpower.com/, you agree to be bound by this Privacy Policy. If you do not agree to abide by the terms, you are not authorized to use or access https://cleanarcpower.com/.
Data We Collect
CleanArc Power collects and processes data through automated and manual methods, which include various technologies described in this Privacy Policy.
- Direct, first-party data from customers and website visitors includes: first name, last name, email address, phone number, city, state, country, company (employer), company address and job title
- Indirect, first-party data from customers and website visitors includes marketing data (traffic acquisition, website engagement, etc.), which is collected, anonymized and processed using Google Analytics and Google Tag Manager
- Second-party data, such as customer information through our exclusive and trusted partnerships with other clean energy technology and sustainable solutions providers
- Third-party data, such as through available public information, content and data providers as well as government agencies
- We may also collect data through satisfaction surveys on the website, so that you may provide us with feedback
Before and when collecting direct and indirect first-party data, CleanArc Power will notify you through a banner on the homepage, this Privacy Policy and at each direct, first-party data collection interaction on the website (i.e, website form).
Data we do not collect or process through https://cleanarcpower.com/ includes:
- Data and personal information about children: Our services are not intended for or directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we may have information from a child, please contact us at (800) 535-3758.
- Financial information: We will not request your financial information through the website. Do not submit bank accounts, routing numbers, social security information, tax information, etc. through https://cleanarcpower.com/.
Automatic Data Collation
CleanArc Power automatically collects data about:
- Your activity on the website, including:
- Acquisition source, which refers to where you came from to reach the website, classified as “referral traffic” in Google Analytics
- Acquisition details often outlined in Urchin Traffic Monitor (“UTM”) codes attached to URLs we created that you click
- Error messages (such as when we return a 404 Page Not Found)
- Events on the website, including buttons clicked, downloads, forms completed, image views, pageviews and video plays as well as time spent on the website
- Geographic information (non-precise location information at city, regional and country levels)
- Online search information, such as when you enter a search term into a search engine and our website appears or when you click on our website in search engine results pages
- Acquisition source, which refers to where you came from to reach the website, classified as “referral traffic” in Google Analytics
- Your device(s), including:
- Browser type
- Device IDs
- Device type
- IP addresses
- Browser type
CleanArc Power uses the following data collection and processing tools:
- Google Analytics, including Google Tag Manager, to collect and process your data related to activity on the website for reporting purposes. This data is aggregated and sampled, so CleanArc Power cannot tell which customer or website visitor conducted any specific website activity. This information does not reveal your specific identity.
- Google Search Console, which collects and processes Google search data and information related to the keywords and phrases our website appears for in Google search engine results pages. This day is collected by Google and anonymized, so CleanArc Power cannot tell which customer or website visitor conducted which searches or clicked on links to our website in search engine results pages. This information does not reveal your specific identity.
- LinkedIn, through the LinkedIn Insights Tag, to collect and process your data related to activity on LinkedIn advertising campaigns we’re running to the website for reporting purposes. This data is aggregated, so CleanArc Power cannot tell which customer or website visitor clicked on our LinkedIn ad. When you click on one of our LinkedIn ads, however, we will use that data to retarget you on LinkedIn to deliver more personalized ads. This information does not reveal your specific identity.
- Looker (“Google Data Studio”), which aggregates data from Google Analytics, Google Search Console and Google Tag Manager as well as anonymized first-party data uploaded by CleanArc Power to Google Drive for reporting purposes.
- The website, which collects and processes direct and indirect first-party data (see above) based on the terms of this Privacy Policy. Direct, first-party data collected through the website can be tied directly to a specific customer or website visitor. Information you provide to us reveals your specific identity. If you do not want to send your personally identifiable information (PII) to CleanArc Power for collection and processing, do not fill out any forms on the website. This data is not sent to Google Analytics.
Cookies
CleanArc Power uses first-party cookies, tracking pixels, web beacons and/or other tracking technologies to provide some functions on the website as well as for advertising and reporting purposes. First-party cookies refer to cookies placed on our website by CleanArc Power or a third-party on our behalf as detailed in this Privacy Policy.
Cookies help us understand how our website is being used. We collect, process and analyze that data and information to improve the performance of our website as well as to retarget customers and website visitors with ads based on their website interactions.
Cookies are small files created by https://cleanarcpower.com/ and stored on your devices through web browsers that uniquely identify your devices, allowing the website to “remember” that you visited the website. Browsers send the cookie back to https://cleanarcpower.com/ when you visit the website again. These cookies allow CleanArcPower to determine if an aggregate of website visitors are new to the website or returning as well as how long website visitors spend on the website. Permanent cookies remain on a device until they’re manually deleted, such as through clearing cache and cookies. Session cookies are deleted as soon as a web browser is closed.
Most browsers are set to accept cookies by default. You can reject or remove cookies on some of your devices and through your browsers’ settings. To learn how to reject or remove cookies from your browser, please search using your preferred search engine: “how to reject or remove cookies from [your web browser].” To learn how to reject or remove tracking on your devices, please search using your preferred search engine: “how to reject or remove tracking on [your device].”
You may also opt out of some third-party cookies through the Network Advertising Initiative Opt-Out Tool: https://optout.networkadvertising.org/?c=1 (link unaffiliated with CleanArc Power). You can also visit the Digital Advertising Alliance at https://optout.aboutads.info/?c=2&lang=EN to learn more about your opt-out status. Additionally, several third-party websites offer the opportunity for customers and website visitors to opt out of tracking through certain third-party advertising and analytics cookies, including:
- TrustArc (US): https://preferences-mgr.truste.com/ (link unaffiliated with CleanArc Power)
- YourOnlineChoices (EU): https://www.youronlinechoices.eu/ (link unaffiliated with CleanArc Power)
- Opt Out of Targeted Ads on Facebook: https://www.facebook.com/adpreferences/ad_settings/?entry_product=account_settings_menu (link unaffiliated with CleanArc Power)
- Opt Out of Google Analytics for Display Advertising: https://myadcenter.google.com/?hl=en&sasb=true (link unaffiliated with CleanArc Power)
- Opt Out of Google Analytics for Analytics: https://tools.google.com/dlpage/gaoptout (link unaffiliated with CleanArc Power)
Data Retention
CleanArc Power retains direct and indirect first-party data indefinitely unless otherwise stated in this Privacy Policy or when requested to remove it. We also remove your data and personal information when we no longer have an ongoing legitimate business need to process it. To request removal of your data and personal information from our relevant systems, please contact us at (800) 535-3758.
Third-Party Data Collection
CleanArc Power may also collect and process data from third-party sources where you have provided consent or where permitted by applicable law, including:
- Content providers, such as business reviews (e.g. Facebook, Google My Business, Yelp, etc.) and social media sites (e.g. Facebook, LinkedIn, Twitter, etc.)
- Data providers that provide demographic and preference information, such as through LinkedIn advertising and through Google Search Console for organic search term reporting
- Event providers that give your data to CleanArc Power during conferences, expos and tradeshows
- Government agencies when required by applicable law
- Identity verification providers that allow us to confirm the accuracy of your direct, first-party data
- Our partners, including CleanArc Power’s exclusive clean energy technology and sustainable power solutions provider partners, for marketing and sales purposes
- Public information, such as open government databases and social media sites
We collect and process third-party data consistent with this Privacy Policy and with any additional restrictions imposed by the source of the information.
Data We Share
CleanArc Power may share your data or personal information 1) to comply with laws and regulations, 2) to fulfill business obligations, 3) to protect your rights and/or 4) with your consent under the following circumstances:
- For legal purposes, including:
- Compliance with laws and regulations. CleanArc Power may share your data or personal information if we are legally required to do so in order to comply with applicable laws, court orders, government requests, judicial proceedings and other legal processes, such as in response to public authorities to meet law enforcement or national security requirements.
- Legal rights. CleanArc Power may share your data or personal information if we believe it is necessary to investigate, prevent or take legal action against violations of our policies as well as in suspected cybersecurity attacks, fraud, illegal activities or other situations. We may also share your data or personal information to protect the property, rights and safety of our business, customers and employees.
- Mergers and acquisitions. CleanArc Power may share your data and personal information in the event of, or during negotiations for, acquisitions, financing, mergers and/or the sale of the company or any of its assets to another company.
- Compliance with laws and regulations. CleanArc Power may share your data or personal information if we are legally required to do so in order to comply with applicable laws, court orders, government requests, judicial proceedings and other legal processes, such as in response to public authorities to meet law enforcement or national security requirements.
- With third-party partners, including:
- Advertising. CleanArc Power may share your data and personal information with third-party advertising partners for the purposes of delivering targeted advertising campaigns for marketing, promotional and sales purposes. These partners may use your data and personal information to deliver advertising through the use of cookies, tracking pixels and/or web beacons.
- Marketing. CleanArc Power may share your data and personal information with third-party marketing partners for the purpose of analysis, content, email, promotional and other marketing activities and needs of the business. Examples: analytics providers, domain and website hosting providers and email service providers.
- Partners. CleanArc Power may share your data and personal information with third-party partners to conduct business, fulfill Terms of Service and offer marketing and promotional offers. Our business partners will be bound by this Privacy Policy in terms of your data and personal information.
- Advertising. CleanArc Power may share your data and personal information with third-party advertising partners for the purposes of delivering targeted advertising campaigns for marketing, promotional and sales purposes. These partners may use your data and personal information to deliver advertising through the use of cookies, tracking pixels and/or web beacons.
- With your consent, such as when you disclose permission to CleanArc Power or when you post public information, such as comments, social media posts and reviews.
Unless stated otherwise in this Privacy Policy, CleanArc Power does not rent, sell, share or trade your data or personal information to third parties for their promotional purposes or value.
Why We Collect This Data
CleanArc Power collects customer and website visitor data 1) to conduct business 2) to fulfill contracts, 3) for compliance requirements and/or 4) with your consent.
We use your data and personal information to:
- Communicate with you for marketing and promotional purposes and/or with your consent. CleanArc Power, or its third-party marketing partners (on behalf of CleanArc Power), may use your data and personal information, such as your first name, last name and email address, to contact you for marketing and promotional purposes. You can opt out of our marketing email communications at any time by “Unsubscribing” in the footer of every non-transactional email.
- Communicate with your for agreements, contracts and sales purposes and/or with your consent. CleanArc Power may use your data and personal information, such as your first name, last name, email address and phone number, to contact you regarding agreements, contracts, legal and other purposes related to the sales of our services.
- Comply with any legal and/or regulatory requirements under which our business operates. CleanArc Power may use your data and personal information to ensure it meets requirements of regional energy industry regulations.
- Deliver targeted advertising for marketing and promotional purposes and/or with your consent. CleanArc Power, or its third-party marketing partners (on behalf of CleanArc Power), may use your data and personal information to deliver targeted advertising content customized to your geographic location and/or preferences as well as to measure the effectiveness of our advertising campaigns.
- Evaluate your eligibility for marketing, promotional and sales offers and our services. CleanArc Power may use your data and personal information to verify your identity and the market in which our solutions can be a service to you. For example, CleanArc Power services commercial, industrial and government projects; CleanArc Power does not serve business-to-consumer (B2C) projects, such as energy needs for individual homes.
- Exercise our rights in the course of administrative, arbitration or judicial proceedings as well as to apply, enforce or remedy our Terms of Service or other agreements. CleanArc Power may use your data and personal information to respond to legal requests, such as if we receive a subpoena.
- Manage the customer-provider relationship. CleanArc Power may use your data and personal information to conduct business according to the customer (you)-provider (CleanArc Power) relationship, such as fulfilling Terms of Service or providing customer support.
- Request feedback through website forms and/or surveys. CleanArc Power, or its third-party marketing partners (on behalf of CleanArc Power), may use your data and personal information to request feedback on our solutions and technologies as well as about our content, marketing and promotional communications.
Privacy Rights
In some regions, states and countries (e.g., the European Economic Area), you may have additional privacy rights, including the right 1) to request access and obtain a copy of your personal information; 2) to request removal of your personal information, 3) to restrict collection and processing of your personal information and 4) to data portability, if applicable. To make requests, please contact CleanArc Power using the contact details provided below.
California
California, US, residents may have the following privacy rights:
- Right to Know. You may have the right to access:
- The business or commercial purpose for collecting your personal information and the categories of personal information we disclosed for a business purpose
- The categories of personal information we have collected about you and the sources from which we have collected that information
- The categories of personal information we sold about you and the categories of third parties to whom we sold the information
- The categories of third parties with whom we share your personal information
- The specific pieces of personal information we have collected about you
- The business or commercial purpose for collecting your personal information and the categories of personal information we disclosed for a business purpose
- Right to Delete. You may have the right, under certain circumstances, to request we delete your personal information.
- Right to Opt-Out of Sale. You have the right to limit our sharing of your personal information to third parties for marketing purposes.
- Right to Non-Discrimination. You have the right to be free from discrimination related to your exercise of any of your California privacy rights.
Learn more about the California Consumer Privacy Act: https://oag.ca.gov/privacy/ccpa.
Vermont
If you are a resident of Vermont, US, CleanArc Power will not share your personal information with unaffiliated third parties unless you authorize us to make those disclosures without your consent, other than as permitted by law.
Australia
Australia residents may have the following privacy rights:
- You may request access, to correct or the deletion of your personal information.
- You may object to our processing of your personal information, including for marketing purposes, or ask us to restrict processing of your personal information.
Learn more about Australian Privacy Principles: https://www.oaic.gov.au/privacy/australian-privacy-principles.
Brazil
Brazil residents may have the following privacy rights:
- You may request access, to anonymize, to correct or the deletion of your personal information.
- You may object to our processing of your personal information, including for marketing purposes, or ask us to restrict processing of your personal information.
- You may request portability of your personal information.
- You may withdraw your consent of previously collected and processed personal information. Withdrawing consent does not affect the lawfulness of any collection and processing conducted before given consent was withdrawn.
- You may file a complaint with a supervisory authority about our collection and processing of your personal information.
Canada
Canada residents may have the following privacy rights:
- You may request access, to correct or to delete your personal information as long as we no longer have a business need to retain it.
- You may withdraw your consent of previously collected and processed personal information. Withdrawing consent does not affect the lawfulness of any collection and processing conducted before given consent was withdrawn.
- You may file a complaint with the applicable Privacy Commissioner about our collection and processing of your personal information.
Learn more about Canada’s Privacy Act: https://laws-lois.justice.gc.ca/eng/acts/p-21/fulltext.html.
Mexico
Mexico resident may have the following privacy rights:
- You have the right to know what personal information we have about you, what we use it for and the conditions of use we give to it. Electronic copies of your personal data will be provided if you exercise this right.
- You have the right to request correction of your personal information if it is inaccurate, incomplete or outdated.
- You have the right to request that we remove your personal information from our databases or records when you consider that it is not being used in accordance with the duties, obligations and principles provided for in applicable laws.
- You have the right to oppose the use of your personal data for specific purposes.
CleanArc Power is required to verify your request prior to exercising your rights.
European Economic Area and the United Kingdom
EEA and UK residents may have the following privacy rights:
- You may request access, to correct or to delete your personal information. Certain aspects may be retained to defend, establish or exercise legal claims; to meet legal and regulatory compliance; and to protect against abusive and fraudulent activity.
- You may object to our processing of your personal information or request that we restrict processing of your personal information.
- You may request portability of your personal information.
- You may withdraw your consent of previously collected and processed personal information. Withdrawing consent does not affect the lawfulness of any collection and processing conducted before given consent was withdrawn.
You may file a complaint with a supervisory authority about our collection and processing of your personal information. If you believe we are unlawfully processing your personal information, you have the right to complain to your local data protection supervisory authority. Find contact information at https://ec.europa.eu/newsroom/article29/items/612080.
If you have questions or comments about these terms, please contact us at:
CleanArc Power, Inc.
1712 Pioneer Ave., Suite 500
Cheyenne, WY 82001
(800) 535-3758
Footnotes
1 Additional direct, first-party data is collected during phone calls and text messages with customers and website visitors as well as when a customer or social media visitor posts content to CleanArc Power’s social media channels (specifically, Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business and Pinterest). This data is not collected or processed through https://cleanarcpower.com/. Please visit each social media channel’s Privacy Policy to learn more about how other entities collect and process your data.
2 CleanArc Power will collect financial information for billing purposes but never through the website at https://cleanarcpower.com/.
3 To learn more about how Google uses your data and personal information, please visit https://safety.google/privacy/data/ (link unaffiliated with CleanArc Power).
4 To learn more about how LinkedIn uses your data and personal information, please read the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy (link unaffiliated with CleanArc Power).
5 CleanArc Power does not send personally identifiable information (PII) to Google Analytics. For more information about PII, please visit https://support.google.com/analytics/answer/7686480.
6 Find more information about cookies at https://allaboutcookies.org/ (link unaffiliated with CleanArc Power).
7 Note that using a new or different browser, computer or other device, or erasing cookie files, may also clear certain opt-out cookies, plugins or settings.
8 Note that opting out of these does not remove advertising entirely, but it removes advertising based on your preferences.
9 CleanArc Power cannot remove your data from aggregate tools that do not allow us to directly connect your data to your browser or device.
10 CleanArc Power does not sell your data or personal information for its promotional purposes or value.