We had our first Clean Energy introduction with taking the reigns of a Silicon Valley startup focusing on Hydrogen Fuel Cassettes. While working with California Governor Schwarzenegger’s administration and an early Tesla team, we realized the dramatic challenges to deploying these types of early technologies to the market. We defined gaps in infrastructure that would challenge the production, transference and implementation of new technologies in such a manner that would create competitive pricing vs incumbent.
Also, recognizing the required bridging for acceptance in the various markets (fixed, transportation, mobile) we began developing various ‘adoption’ methodologies to soften the exchange in new product investment against the current massive investment in older technologies. We understood that there had to be various adoption plans/models that would allow the slow growth acceptance to these technologies and the gradual shift in investments.
We launched an effort to begin mapping the global supply chain for primary renewable products and systems, including Solar, Wind and Hydro production. We developed relationships with major manufacturing, engineering, various levels of contractors and integrators as well as Investment banks to determine efficient means of deploying and financing these promising initiatives. This also included the repurposing of traditional limited service providers – such as electro-mechanical contractors, leveraging their teams and infrastructure for solar panel sub-assemblies and integration services.
It quickly became evident that many small businesses were looking for a comprehensive source of solutions, where they weren’t interested in have a single product/solution being sold to them (IE – Solar, Gas, Wind, generation) but were looking for solutions that also reduced their energy needs (negative generation). From boutique supermarket chains to strip malls, these customers allowed us to begin creating our approach toward developing a more wholistic offering combining of Generation – Energy Management – Energy Efficiency solutions.
We also acquired control of a prominent solar integrator to deploy and manage the first PPA (Power Purchase Agreement) structures where we owned 120+ generating systems and used regional Solar Credits to monetize the installation portfolio on an annual basis. These were our early learning foundations of a nascent and disparate industry. Utilizing this knowledge, we leveraged into our next phase of growth.
A new venture was created as a vehicle to present and sell clean energy products to consumers and small business. Early thoughts that this platform would also serve as a discovery site where visitors would find out what was available and informative details to help educate. It was through this platform that we began being contacted by various municipalities, contractors, architects, Government Agencies & National Governments, etc., all in search of products, solutions coming in from varying perspectives. Our goal was to present a broad array of clean energy products to not only represent a single type of product (IE - Solar, Fans, Generators, etc.) but a broader representation of Energy Generation, Energy Efficiency and Energy Management components. This was an effort to craft a broader message that Clean Energy was not only about a particular technology or solution but represented any combination of Generation-Management-Efficiency components depending on situational needs.
Additionally, we began designing and offering core package offerings for various types of clean energy products and services. These early packages were meant to support contractor partners who could offer these as value add to their existing business models.
We realized that there were certain 'hard products' that were high in demand and could easily be deployed throughout a Global SMB market. This is when we began creating a Commercial Manufacturing brand. The idea was to not only produce these products under our own brand to control quality, distribution and performance improvements but also to begin to align a more global response to the International markets in support of larger programs.
Our model was established to 'franchise' to regional entities providing the broader program, engineering, products & services specific to local needs. Also, the model employs a strong socio-economic element where local assembly, distribution and O&M services are established to train and employ local resources.
Throughout experiences garnered from over a decade of customer inquiries & situational requirements, it became apparent that the vast Clean Energy and Sustainability market(s) were too disparate to have any concerted impact especially considering the current social consciousness of Global Sustainability conversations/efforts. The meanings of Clean Energy & Sustainability are in constant shift and growth. Hence, Cappi was conceived to aid the translation/anticipation of thousands of customer situational needs, coupled with the evergreen curation of the Clean Energy & Sustainability products, services, program, etc. It would not be Cappi's goal to sell the products & solutions, but rather present recommended solutions based on needs, demographics, etc. by creating an ambitious aggregation of these products/offerings and representing links where to inquire/purchase.
Cappi is perceived to be the altruistic game changer, scaling to substantial impact on the Global community. A true advancement of how we will discover, view and apply Clean Energy & Sustainability in basically everything we do.
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